What benefits can independent review sites like Trustpilot bring to your ecommerce business?  

What benefits can independent review sites like Trustpilot bring to your ecommerce business?  

Everyone has an opinion. And one of the great things about the internet is it gives people the chance to air their own thoughts and feelings, unfiltered, for all the world to see.

Gone are the days where you would blindly wander into a shop after seeing an advert on the TV for the latest product only for it to turn out to be a colossal disappointment, as reviews, videos and opinions on message boards allow you to thoroughly research anything you’re interested in purchasing.

Bemused by Amazon barcodes…

Bemused by Amazon barcodes…

So you've gone to all that time and effort developing your perfect product label. It was signed off, the product sent to production and has now starting to hit Amazon’s shelves – hoorah!  You are now eagerly waiting to get an order shipped to you or to see the first few reviews come in on Amazon. But hang on, what's this - Amazon have slapped a FNSKU barcode sticker onto your product even though the bar code was already on there, what’s this all about?

Business fundamentals & hacks to make everyday ecommerce tasks easier…

Understanding your business in detail is critical to any profitable business, developing the roadmap, foundation and protection you need for long-term success. Most online businesses require building a brand that customers can connect with so you’ll need to learn about the power of colour, font selection, photography and logos. Sitting at the heart of your brand will be proven tools, strategies and layouts for creating an intuitive and compelling online appearance. You’ll also want to orchestrate a well-planned and effective launch strategy to drive pre-orders, sales and sign-ups. As your business builds opportunities exist to harness social media to promote, engage with and build a loyal audience. 

You’ll need to measure and manage your key outputs and performance indicators to stop guessing and start controlling your growth. There are a number of proven tools and tech on the market to run the analytics allowing you to make informed decisions. You’ll want to gain the discipline to remain intentionally small and powerful. Understanding how to run your business with balance and systems in place to ensure your business isn’t dependent on you working in it to succeed is easier than you might think – especially in an online environment where tools exist to automate many of the essential everyday tasks.   

Within my ecommerce businesses we have a whole stack of ‘go-to’ tools and hacks that allow us to manage our businesses effectively making sure we’re dotting the I’s and crossing the t’s.

Check out some of these go to resources that make my ecommerce life easier every day

Canva - for design and creation of visuals

Mailchimp – for email marketing 

‘Kit’ – a marketing ‘bot’ integrated with our Shopify ecommerce store

Gifmaker – to turn image stills into animated/flashing images 

Feedback Genius – to send automated emails to your Amazon customers

Cash Cow Pro – everyday dashboard and number cruncher

Managed by Stats – extract financial data to generate your profit and loss

Zapier – workflow automation – to streamline the most repetitive tasks

In any ecommerce business, there are hundreds if not thousands of small tasks that take between two and five minutes to execute. Individually, they never appear to be a significant time-waster. Together, however, they can affect productivity and hamper growth. 

Automation simplifies these tasks, drives efficiency, and allows you to experiment.

Is your ecommerce business holiday-ready?

Is your ecommerce business holiday-ready?

Marking the end of the biggest shopping weekend of the year, following the US Thanksgiving holiday and Black Friday, Cyber Monday sees hordes of keen shoppers fire up their browsers to shop for some of the best deals on offer. Sales last year were astonishing; $3.4 billion spend on Cyber Monday 2016 which made it the biggest day in US e-commerce history, according to Adobe Digital Insights. With the forthcoming holidays predicated to be as popular as ever, online sellers are getting prepared for another busy period of selling. Read my insights into you can prepare for the busy holiday season.

5 Reasons Why Charitable Giving Can Give You An E-commerce Edge

5 Reasons Why Charitable Giving Can Give You An E-commerce Edge

Today consumers have much higher expectations of online businesses. They want brands to have more real impact on society. Giving back is one of the most powerful tools you can use to gain customer loyalty, increase brand awareness and boost reputation within a community. Discover how charitable giving can give you an ecommerce edge.